Millionaire, Keith Wasserman, a Los Angeles millionaire and real estate investor, faced backlash for a social media post during the Pacific Palisades wildfires.
Wasserman, co-founder of Gelt Venture Partners, asked for help from private firefighters to save his mansion.
“Does anyone have access to private firefighters? Will pay any amount. All neighbors’ houses burning,” he wrote on X.
The post went viral, receiving over 900,000 views and nearly 500 replies. Many accused Wasserman of being “tone deaf.”
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Public backlash highlights anger over ‘privileged’ behavior during crisis
Social media users criticized Wasserman for prioritizing property over community needs.
“Incredible nerve,” one user commented. “He’s asking for resources while others are struggling to evacuate.”
Another called it a “public display of rich privilege in a time of crisis.”
Wasserman responded by defending his intentions, stating he wanted to “protect homes” and had evacuated earlier.