Millionaire sparks outrage with plea for private firefighters amid la wildfires

A millionaire has sparked outrage by pleading for private firefighters to protect his property as the devastating wildfires rage through LA.

Millionaire’s controversial plea for private firefighting assistance

Millionaire, Keith Wasserman, a Los Angeles millionaire and real estate investor, faced backlash for a social media post during the Pacific Palisades wildfires.

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CEO Keith Wasserman faced backlash for seeking private firefighters to protect his Pacific Palisades home. Image Credoits: Keith Wasserman/ X

 

Wasserman, co-founder of Gelt Venture Partners, asked for help from private firefighters to save his mansion.

“Does anyone have access to private firefighters? Will pay any amount. All neighbors’ houses burning,” he wrote on X.

The post went viral, receiving over 900,000 views and nearly 500 replies. Many accused Wasserman of being “tone deaf.”

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Public backlash highlights anger over ‘privileged’ behavior during crisis

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Critics called his plea “tone deaf,” highlighting the privilege of hiring help amid a community-wide crisis. Image Credits: Keith Wasserman/ X

 

Social media users criticized Wasserman for prioritizing property over community needs.

“Incredible nerve,” one user commented. “He’s asking for resources while others are struggling to evacuate.”

Another called it a “public display of rich privilege in a time of crisis.”

Wasserman responded by defending his intentions, stating he wanted to “protect homes” and had evacuated earlier.